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Personal Brand Guidelines
These guidelines were made as a personal project, to build my own brand as a communicator.
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Instagram Post
Instagram post made for Invexa, to explain ETFs to a general audience.
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Amnesty Switzerland Collaboration
During my studies, I had the opportunity to create content for an Amnesty Switzerland campaign, whose goal was to bring awareness to everyday discrimination. I collaborated with other students to create social media and print content as well as a video.
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Press Release
As part of the “Writing Techniques” course at the University of Neuchâtel, I was assigned to create a fictional press release about a visit from the Head of Communications at the Laténium Museum. Press Release04.10.2024 The Laténium Visits the University of Neuchâtel On Friday 4 October 2024, Ms Virginie Galbarini, Head of Communications at the…
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Wealth Tax in Switzerland
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This blog post was written for Fidulex Fiduciary. The full post is available on the business’ website. Wealth Tax: What Is It? In Switzerland, the wealth tax is levied by the cantons and municipalities on the total value of an individual’s personal property and assets. This tax is based on the net wealth of the taxpayer, i.e.…
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Water and Connection: Swaddled Baths for Babies
After the birth of a baby, many parents do not immediately feel a strong bond with their child. In this first episode of the podcast Premiers Pas, we explore the swaddled bath — an experience in which water becomes a source of connection, tenderness and emotion between parents and their newborn. Becoming a parent is…
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‘Dumb Ways to Die’ : Dark Humour to Reach a Wide Audience ?
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With its striking characters and catchy melody, the campaign Dumb Ways to Die by Metro Trains Melbourne (MTM) sought to encourage the public to adopt safer behaviour around trains. This paper examines how the campaign reached a range of different audiences and, above all, whether it can genuinely be considered an example of public interest…
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The ‘Monsters’ Campaign and the Deontology Conundrum
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The ‘Monsters’ campaign, which went viral in 2012, depicts alcoholic parents as monsters in everyday situations with their children. Does this representation comply with ethical standards? Alcoholism as a Monster The Finnish campaign ‘Monsters’ (2012) by ‘Fragile Childhood’ raises awareness about parental alcoholism by showing children who are frightened by their parents, who are transformed…
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Cantonal Freedom, Federal Authority and Communication: The Love Life Case
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In Switzerland, public health communicators must juggle a classic tension inherent in Swiss federalism: how to convey a consistent message across cantons with different realities? To explore this issue, this article draws on a case stuy of the LOVE LIFE campaign (2024). LOVE LIFE: Eradicating STIs in Switzerland The aim of LOVE LIFE, which is…
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The Wandering Pot
As part of the ‘Graphic Skills’ course at the University of Neuchâtel, I had the opportunity to work on a fictional magazine project. In this group project, I designed the logo for our culinary magazine and the cover for the edition on Bulgarian cuisine. Dans le cadre du cours “Compétences graphiques” de l’Université de Neuchâtel,…
Multilingual communications professional specialising in digital communications, SEO content strategy, and multi-channel campaign management.
Experienced in website management (WordPress), search engine optimisation (SEO), social media strategy, and audience-focused storytelling across public and private sector organisations.
Skilled in creating data-driven content that increases online visibility, strengthens brand positioning, and drives community engagement.
Passionate about inclusive communication, public interest messaging, and delivering measurable impact aligned with organisational objectives.
Valerie Fivaz 